An Indie Film Takes Advertising Ploy Too Far
There are endless ways to draw attention to an Indie film, however there is a line that shouldn’t be crossed. One film, ‘Wolf Mother’, in my opinion, has gone to far. It’s rare that I ever call anyone out, but when I heard about the way the advertising team behind ‘Wolf Mother’ are trying to draw interest to the film, I thought something needed to be said. The film’s advertising gimmick, fake Amber Alerts. The disappearance or kidnapping of a child should NEVER be taken lightly, let alone used as an advertising ploy. It’s not illegal to fake Amber Alerts, but it should be. It’s in bad taste and wrong on so many levels. It draws attention away from real victims and can cause a panic. Not to mention, it’s insensitive. Think of those who are the family or friends of a missing child, because it’s clear that the people behind ‘Wolf Mother’ didn’t. The child they declare missing is
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