CJ Entertainment Announces New Horror Film Label 413 Pictures
CJ Entertainment announced today they have launched the new horror label, 413 Pictures, whose name is derived from ‘4’ being an unlucky number in Asia and ‘13’, an unlucky number in the U.S. The new label aims to release between two and four English-language genre films and four to five local-language Asian genre films each year. It will have a broad appeal to both Asia and Western markets as its contents will incorporate horror elements from both cultures. The first films to be released under the 413 Pictures label in the U.S. will be Hide and Seek (going into production this fall) and The Housemaid (going into production next year). CJ Entertainment is developing, financing and producing both films. Joel David Moore (“Avatar” franchise) is directing Hide and Seek – a remake of the hit Korean social horror-thriller written and directed by Huh Jung and released to wide critical and commercial success in 2013. The movie builds upon themes related
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